Store Intercepts - Shopper Satisfaction Tracking Study
Store Intercepts
In-Store Shopper Satisfaction Tracking Study
An international chain of restaurants and retail stores wanted to:
- identify customer reactions to new concepts and services
- set up a system for tracking performance on key service metrics.
Gold Research devised an ongoing research effort that:
- Leverages iGoldSMART™ - our proprietary mobile survey solution, to intercept and gather reactions from customers as they experience new concepts and services.
- Allows the client to access customer feedback in real-time i.e. as it is being provided.
- Successfully gathers real-time data from all stores - 60% of which are in areas with no internet.
- Enables the client to view customer reactions and preferences across 100 different locations in USA & Canada.
Results from this effort are being leveraged by the client to:
- improve customer retention by focusing on the "key drivers" identified through this research.
- expand in markets where tested concepts are a "hit."
- track and report on key metrics in "real-time".
Interested in learning more? Call us at 1-800-549-7170 or send us an email for a free 30-minute consultation on this topic.
Gold Research Inc. has extensive experience in deploying customer intercepts, in-store interviews, and mobile surveys for concept testing, marketing testing, satisfaction research, shopper insights, mystery shopping, and journey mapping or path-to-purchase research. We can also act as an extension of your research team in helping with data processing, analysis, report development, and survey programming.
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