Gold Research Inc. Saves Retail Chain $26,000 through on Store Intercepts and On-Site Survey

Gold Research Inc. Saves Retail Chain $26,000 through on Store Intercepts and On-Site Survey

The Challenge

A national retail chain with 1,000 stores nationwide annually conducts store intercepts on paper at its 100 locations to keep a pulse on their shopper experiences. Prior to working with us, they were spending 3 months to conduct store intercepts, then 1 month to compile, clean and analyze data. It would take 4 months after the store intercepts were completed, before they would see their results. The client was also concerned that data was being “massaged” during cleaning.

The Solution

We came in and implemented our real-time store intercept, and on-site survey solution, in which we put a trained surveyor in each store with a survey iPad. Our surveyors intercepted customers after they had completed their shopping experiences and administered the on-site surveys. Data collected, from each location, was available for the client to see immediately in real-time.

The Results

• Within just 3 weeks we completed fielding for all 100 stores and submitted a detailed analysis report to the client before end of the month. So we reduced entire project time 75%, or by 3 months.
• We also solved the data quality issue by making the store intercept data available to client in real time (as it was being entered) so that the client could immediately download the raw on-site survey data files and begin their preliminary analysis.
• An added bonus was that our store intercept costs came in $26,000 less than what they were used to paying.
• Above all, the client was thrilled with our on-site survey reporting which was very visual and engaging and enabled them to disseminate insights to internal stakeholders quickly.

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Interested in learning more? Call us at 1-800-549-7170 or send us an email for a free 30-minute consultation on this topic.

Gold Research Inc. has extensive experience in deploying customer intercepts, in-store interviews, and mobile surveys for concept testing, marketing testing, satisfaction research, shopper insights, mystery shopping, and journey mapping or path-to-purchase research. We can also act as an extension of your research team in helping with data processing, analysis, report development, and survey programming. 

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